Verbal, Meet Visual

Uniting packaging design with copywriting, Katie Wylie’s holistic approach to product development yields conceptually strong and effective results.

Her whole-project methodology disrupts traditional divisions between structural packaging engineering, graphic design, and copywriting to breathe new life into tired product categories.

Katie is a native of the San Francisco Bay Area. She holds a BA from Middlebury College and an MFA with Distinction from Pratt Institute. Katie currently offers freelance services from her studio in midtown Manhattan. Please email Katie through k(at)wylieways(dot)com to learn more.

Services: Packaging Design

Folded Carton Structural Design

Mechanical File Production

Handmade Comps

Services: Graphic Design

Logos & Letterhead & Business Cards

Style Guides

Brochure & Book Design

WordPress Website Design

Presentations

Services: Short–Form Copywriting

Naming & Taglines

Video Copy & Voice Over

Case Studies

Personas

Services: Long–Form Copywriting

Business Proposals & RFP/RFQs

Creative Briefs

Feature-Length Articles

E-Newsletters

Services: Brand Strategy

Marketing Audits

Competitive Analysis

Brand Research