Soup to Go

Calenta offers a new line of dried soups that provides a nutritious alternative to leading brands. A unique structural packaging design provides on-shelf modularity while also allowing end users to comfortably wrap their hands around the product.

From above, the structural design solution is evocative of a leaf, conceptually connecting to the natural quality of the product. A photograph of rustic spoons and wholesome ingredients wraps around two sides of the package, allowing for visual continuity.

Deliverables

Name, Tagline & Brand Voice

Structural Packaging Design

Graphic Design System