De/Re Constructable Gifting

Crescendo provides a seasonal gift set with a unique structural design that allows end users to reconstruct packaging materials into modern art sculptures. Designed as a fresh alternative to traditional holiday gift towers, Crescendo eliminates packaging waste while breathing new life into a tired product category. The concept relies on long standing gift-giving habits, while also speaking to contemporary ideas about gifts that foster experiences.

Watch the Crescendo video on Vimeo here.

Deliverables

Name, Tagline & Brand Voice

Structural Packaging Design

Graphic Identity