Beauté Indigène

Kama provides high-end cosmetics targeted at affluent professional women in their thirties. Inspired by the tropical textures and colors of Mauritius, a French-speaking island nation off the southeast coast of Africa, Kama embodies the concept of indigenous beauty.

The structural family includes a series of boxes sheathed in custom die-cut wraps. The square die-cut complements the square brand signature, allowing for product consistency with or without the wrap. A series of small product icons support on-shelf identification.

See the project featured on Behance here.

Deliverables

Name, Tagline & Brand Voice

Structural Packaging Design

Graphic Identity