A Forum for the Debate of Robot Ethics

Assembly Required, a new annual conference dedicated to the discussion of artificial intelligence, provides a forum for the latest thinking. Designed to appeal to a non-technical audience, the event collateral provokes attendees to reflect on “the conversation” all members of society will have with robots in the future. Conference attendees receive a robot first aid kit as a memorable branded giveaway.

The campaign collateral includes a poster series that complements the conference’s three-day schedule. Day one focuses on robots at home, day two focuses on robots at work, and day three focuses on robots in the larger community.

Deliverables

Name, Tagline & Brand Voice

Graphic Identity