Foreign Frequencies

Cymatica, a new sci-fi movie, attracts fantasy enthusiasts who enjoy events like Comic-Con. An urban environment becomes tagged with markings as the movie release date approaches. Other than a website url, the campaign does not provide much information about the movie, intriguing viewers to learn more online.

The symbol family borrows from the visual language of crop circles which hints at Cymatica’s alien adventure plot line. Something is coming, but what, remains a mystery.

Deliverables

Name, Tagline & Brand Voice

Hand-Drawn Symbol Family