Milk it, Girl!

Blending exotic world flavors with milk collected from small-batch dairies, She Farms provides a line of food products that support women in developing nations. An original structural design solution allows for dynamic modularity in creating product displays. Vibrant colors communicate product flavors while clean typography readies the brand for high-end food venues like Whole Foods.

The design process included the rapid prototyping of several structural options. The winning “mother” form – a box with a gently-curved corner – was adapted throughout the product line for visual consistency. A range of custom illustrations were also explored. The final illustration portrays a woman carrying milk on her head: a collection technique practiced in developing nations around the world.

See the project featured on Behance here.

See the project selected by Pratt Portfolios here.

Deliverables

Name, Tagline & Brand Voice

Structural Packaging Design

Graphic Identity